Computer repair business plan target market
Computer sales and service business plan pdf
Home PC users with more sophisticated applications generally have enough tech savvy, from tech experience at work, to do their own repairs and upgrades. Trend 3 - least important - rapid growth in ratio of SOHO businesses to traditional medium sized businesses. However, these first three months are critical for establishing our credibility and a reputation for getting the job done quickly and well. The Company was founded in by John Doe. PC Repair will offer an affordable, on-demand service for these customers. Throughout all the listings, only four were clearly listed as individual practitioners. Strategic Analysis with current research! The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. All of our clients need technical assistance, but we are also selling peace of mind: our clients will know that friendly, efficient help is just a phone call away. The computer maintenance and repair industry is fragmented, with a few large, national players and hundreds of small, local stores. Relationships: developing loyal repeat customers--retainers.
We can also offer maintenance agreements that generate additional monthly income. We will, however, keep up to date with multiple operating systems and networking developments, working with clients to make sure they have the most appropriate combinations of hardware, OS, networking, backup systems, and software.
As time progresses, Management intends to expand the business by providing onsite repair via independent contractors. Below is an overview of the marketing strategies and objectives of the Computer Repair Business.
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Personal market research by the owner indicates an attractive market niche for our services, of which PC Repair will take full advantage. Threat: Just like any other business, one of the major threats that we are likely going to be faced with is economic downturn. Create your own business plan 1. PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users. Maintains quality service by establishing and enforcing organization standards. In the third month of our plan, we will move into a leased office space and hire a second technician. Our Mission Statement Our mission is to provide professional computer repair services and other related services that will assist businesses, individuals and non-profit organizations in ensuring that their computers are always in good shape to help them carry out their business. Even better is knowing that within a few hours, someone will show up and take care of their problem. Large stores, especially the service departments of national chains, have a great advantage simply in their affiliation with an established brand. Related: 7 Strategies For Development As An Entrepreneur Establishing our brand identity and a great reputation in the first few months is critical to our success. The book will be sold not only around the target market or in Owerri, but it will be distributed to major markets like Onitcha main market and Ariaria Aba market. Instead, the company will seek to outprice the local "mom and pop" outfits and acquire their market share in order to then compete with the regional firms. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the computer repair and specialized computer services that the Company is selling.
Opportunities: No doubt, the opportunities in the computer repair services industry is massive considering the number of individuals and corporate organizations who owns computers and whose businesses depends on computers.
These strategies include traditional print-and- paste advertisements and ads placed in offices and shops of our clients. Establishing our brand identity and a great reputation in the first few months is critical to our success.
As computers have become a necessity for many people on a day to day basis, the business will be immune from deleterious economic changes as people will continue to require computer repairs in any economic climate.
Likewise, identifying competitor's weaknesses has illuminated several areas that CCC can target as marketing strategies.
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