Itc e choupal case study analysis

Firstly, it is not just tweaking around but a greater efficiency in the supply chain. Digital Dividends contracts teams of MBA students, under supervision of business school faculty, to research and write our business case studies, as they are uniquely suited to provide unbiased, professional assessments of the business models at low cost.

itc e choupal swot analysis

Second, the Sanchalaks acted as an interface between the computer terminal and the often illiterate farmers. The philosophy here is that the terrain has so many uncertainties that gaps will exist.

Related Interests. In healthcare services, a pilot project has been launched along with leading corporate healthcare service providers, to extend reliable and quality healthcare services to the remotest villages. How well does the ITC e-Choupal initiative really respond to the development meets, concerns and priorities of rural India? How does ITC manage the dilemma of balancing its profit objectives with its social objectives and expectations in implementing CSR? Third, Choupal Saagars were introduced as an alternative to the mandi. Today eChoupal is a flexible, easy to deploy solution. It has reduced the cost of transformation' by procurement and the cost of transit and the material Kuttayan, handling cost. Imagine farmers checking prices for soya beans at the nearest government-run market, or even on an international commodities exchange.

What is interesting is the social good it brings in the wake to the small, marginal farmer. The portfolio of commodities sourced has been vastly expanded to include maize, barley, sorghum, and pulses, and the sourcing cycle is extended almost around the year.

Telecommunication infrastructure in villages is poor. Says Sivakumar, "Even while we set up choupals all over India, we have offers from international organisations to replicate this in Africa and other developing countries. Power remained a problem and it was solved by using solar panels.

Phase imbalances leads to damage of equipments. Creative Commons Executive Summary WRI's business case studies go deeper into some of the most promising projects represented in the Digital Dividend Clearinghouse, providing detailed description and analysis of each business model, the market segment in which it operates, its successes and challenges, potential replicability and scalability. What is interesting is the social good it brings in the wake to the small, marginal farmer. ITC Infotech provided an in- house team of 25 to 30 people in the initial stage and this gradually came down to around 20 people, and finally a five-member team to maintain the project. Here, the farmer and the team are involved in painting the big picture, so there is enthusiasm and a feeling of ownership. Give the rationale underlying your answers to this question. In this case, the rural farmers in India are least-advantaged members in society. In a country where million people are engaged in farming or related activities, ITC is developing its internationally competitive agricultural business by empowering, not eliminating, the independent small farmer. If possible, the study also documents the social impact of the venture. The company is setting up of a network of Internet-connected kiosks, known as e-Choupals, through which farmers can receive all the information, products and services they need to enhance their farming productivity and receive a fair price for their harvest. Challenges As the power is usually available for only a few hours a day at on a sporadic schedule, the e-choupal computer cannot always be accessed when information is needed. Upton also points out that the 'roll out, fix it, scale up' model is a new approach to strategic management.

Says Upton: "Admitted I do not have all the answers but I will not wait for them; instead build safety nets while I roll it out, learn lessons and then fix it.

She is an M.

itc e choupal case study for csr

Upton also points out that the 'roll out, fix it, scale up' model is a new approach to strategic management. How does ITC manage the dilemma of balancing its profit objectives with its social objectives and expectations in implementing CSR?

itc in rural india case study analysis

In the commodities market, these two factors are helping ITC create a definite competitive advantage.

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