Marketing mix rexona

The brand also gives discounts and special offers like prize packs worth a certain amount that can be won on the purchase of a sports event ticket through a lucky draw. As the use of digital media and e-commerce has rapidly increased Unilever is using digital marketing integrated with ecommerce to drive sales. Promotion: The promotional and advertising strategy in the Rexona marketing strategy is as follows: Rexona has been promoting its product using both traditional and unconventional ways since the launch of its products. Under this tab a user can find various links to different ways a person can achieve confidence like body language, personal development, clothing, grooming and makeup etc. The products in Unilever marketing mix has over brands, which shows the tremendous strength of the brand in the FMCG sector. Also, the brand is known to award and sponsor Olympians and other sportspeople. We searched for the information in their site- www.

In the year Rexona was acquired by Lever Bros. The company takes advantage of global manufacturing and distribution to bring down costs.

rexona advertising

In India, the soap has a costing around Rs. Unilever has a very wide range of products which cater to all cost segments ranging from low price to high price. Also, the brand is known to award and sponsor Olympians and other sportspeople. Some advertisements have shown a city full of people performing various stunts.

Rexona promotion

Under this tab a user can find various links to different ways a person can achieve confidence like body language, personal development, clothing, grooming and makeup etc. The second part of the information was collected via internet. This concludes the Rexona marketing mix. Prices are changed according to market conditions. Unilever focused on innovation and on delivering a great brand experience. The users of Rexona are mostly the young people and those who go to offices regularly. But it was not until the year was the product introduced in the market for the consumers.

The users of Rexona are mostly the young people and those who go to offices regularly. The rexona deodarents available in bangladesh are: rexona acitv reserve, rexona ice-cool and rexona power. Promotion: The promotional and advertising strategy in the Rexona marketing strategy is as follows: Rexona has been promoting its product using both traditional and unconventional ways since the launch of its products.

For any consequential stains there is Surf excel. Hence we paid a visit to the Unliver bangladesh company in Dhaka. Demographic segmentation consists of Gender, age, lifestyle, occupation, income etc.

Marketing mix rexona

Demographic segmentation consists of Gender, age, lifestyle, occupation, income etc. They have a wide offering in its marketing mix product portfolio under its brand name. Surf excel's advanced formula effectively removes dried in stains. The products in Unilever marketing mix has over brands, which shows the tremendous strength of the brand in the FMCG sector. Some of the products also offer respite from underarm stains. Under this tab a user can find various links to different ways a person can achieve confidence like body language, personal development, clothing, grooming and makeup etc. Operating in Bangladesh for over the last four decades the company is trying to significantly contribute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers. Surf Excel detergent segment its product on the basis of geographic segmentation. The company takes advantage of global manufacturing and distribution to bring down costs.
Rated 5/10 based on 65 review
Download
Unilever Marketing Mix (4Ps) Strategy