Threats faced by coca cola company in uganda

External threats to coca cola

Another barrier in the industry is access to bottlers and distribution system. Coca-Cola SWOT Analysis Strengths The refranchising efforts of Coca-Cola and other structural changes, although initially causing uncertainty and resulting in as much as an 18 to 19 per cent headwind to the top line, with the expected stable growth for the firm's core business remaining strong Forbes, b. Carbonated drinks revenues have been facing a down spiral in recent years falling to falling to a year low as of April due to their associating to obesity, heart diseases and many others Kaplan, Write up the results of your external analysis, and be sure to label the impact of each of the Five Forces as high, moderate, or low. While Coca-Cola continue to work on their brand, their main competitor Pepsi do the same, with Pepsi currently working to prioritise its premium products and establish a larger ecommerce presence; a considerably different strategy to Coca-Cola which may be more successful with the increased visibility that ecommerce will bring the brand Gee, Recently, the brand increased the number of low calorie or calorieless options in its product portfolio. Coca Cola is a mogul, but falling behind serious trends. While the Coca-Cola Co. Investment is required not merely in the manufacturing plants but also in advertising and brand building. Pepsi would also be affected if water became difficult to come by, but they still have other markets to use and develop. This puts them behind Pepsi in terms of competition since Pepsi has Lays chips and other foods under their belt. Despite lacking explosive growth potential for the foreseeable future, this issue maintains many solid qualities. Port Manteaux churns out silly new words when you feed it an idea or two. Over the period of time, both Coca Cola and Pepsi have developed a strong brand image, which is rivaled by few. When considering economic data, use the most current data you can find.

Nov 23, Kiesha Frue We know Coca Cola by their signature logo, taste, and classic glass bottles. This really hurts the bottom line for Coca Cola Inc that for years has come to depend on restaurant chains like McDonalds to be a huge seller of their billion dollar brands.

coca cola swot analysis essays

Perform research, and complete an industry analysis using each of the Five Forces in Porter's model. People are now able to get freshly made drinks like iced coffee and flavored carbonated drinks at places like coffee shops and restaurants which in one way or the other takes the profit from Coca Cola products.

This system enables KO to closely manage costs, rapidly introduce new items into the marketplace, and saturate various geographic locations. People are looking for healthy alternatives to less sugar.

But what about their weaknesses, opportunities, and threats?

weakness of coca cola company

Purchasing and Supply Chain Management 4th ed. Opportunities Coca Cola can create new products and diversifies their current offerings.

Coca cola swot analysis 2018

Seen when it venture into wanting to acquire more than its Consider the operations, customer servicefinancehuman resources managementand marketing functions. Still, considering the growing presence of health drinks and sports drinks, competition might grow further in future. The stable distribution platform has been a boon for expansion in recent years, as the company has sought to reach new customers in remote locations. This makes it very difficult for new entrants to enter the industry. It has access to bottlers and distributors all over the world. Further, the formulae of the concentrates of each product are kept a secret. But what about their weaknesses, opportunities, and threats? Starbucks quietly testing handcrafted soft drinks. S dollar like the Mexican peso, Japanese yen or the Euro which had totaled up to In addition, the business owns and markets four of the world's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites.

The chains offer customers healthier alternatives, unique choices, and customer loyalty rewards that are not easily matched by Coca-Cola. The outcome is to use a completed external and internal analysis of the Coca-Cola Company, in the completion of a SWOT I have to type a 7- page paper, integrating the external and internal company analysis, completing a formal company SWOT.

Conclusion of swot analysis of coca cola

These countries will enjoy the treat of Coca Cola in a way developed countries, already accustomed to the choice, may not. You must demonstrate evidence of critical thinking - don't simply restate facts you've learned about the company! This is an art along with hard work, innovation, strategies beyond the norm, constant research, millions of marketing dollars and of course providing good products in order to maintain this type of loyalty and Coca Cola seems to have mastered it as its strength. Moreover, its meaningful network allows for an enhanced level of quality control and safety for its goods. S dollar like the Mexican peso, Japanese yen or the Euro which had totaled up to If climate change is the key process in the natural world impacting on sustainable development, then globalisation is the parallel process in the human world, creating both opportunities for, and barriers to, sustainable development. It has access to bottlers and distributors all over the world. Therefore, increases or decreases in the value of the U. It has continued to rely on the popularity of its existing brands, apart from the introduction of a few low calorie options. Coca Cola Swot. Since it already has a few water popular brand like Dasani, Smart water it has the opportunity to use its weight and loyalty to be a major player in the industry that is within reach for the company that already has the distribution channels, loyalty, brand name, equipment and research dollars to take this idea to the next level without changing a single thing on its core business. However, it cannot fully hedge the impact from fluctuations in foreign currency exchange rates, particularly the strengthening of the U. There is still room to grow on this with a bit of more creativity and marketing for Coca Cola which can set itself apart in the market like no other.
Rated 8/10 based on 103 review
Coca Cola SWOT Analysis