Writing a good website homepage

Unsubscribe at any time. Create logical groups of related links, with the most important links organized from left to right.

how to write a homepage for a business

Personalize your approach More people will buy from you when they feel you are talking directly to them about their individual needs. Lengthen it.

Writing a good website homepage

Get more of her writing resources for free here and follow copyhackers on Twitter here Share Do you want more traffic? We have a set of criteria we use when making template design suggestions, to help you sift through all the design options. They will need reassurance. Leave a comment below. Particularly notable is the CTA. Here are some tips from a professional copywriter on making your home page effective: 1. Simplistically, the layout of your home page is divided into two parts: 1. If you're a designer like me, then you're already way ahead of the game. Determine what keywords people use when searching for products or services like yours. Carousels also often lead to slow page load times, which search engines like Google see as an indicator of poor quality. This will help your brand create a refreshing change of pace for readers and make a much more memorable impression. I have some pretty awesome ones. In web design, it means that the fewer inessential elements a page has, the faster users will get to conversions. The idea is to create a sharp visual that will make your message stickier.

Multiple CTAs direct visitors to either find a car to buy or to sell their used car. Testing tools abound, and even the great ones are either free or dirt cheap.

Sample website design

OMG, is it too aggressive? You also want your homepage to convert. In its most basic form, this is the principle that the more choices someone has, the more difficult it will be for them to make a decision. Tip: Use numerals i. Otherwise, they would have left your site already. For sites that offer a more complex product, this is a slightly more challenging task. Feel free to experiment and figure out how best to represent your business. But if they are used incorrectly, they can create clutter and confusion. The options are virtually limitless. Use Short, Unique Copy Your headline is the first piece of copy a user will read on your page. Take some time to brainstorm what keyword phrases best describe your offerings. Even better, ask others who fit your target visitor profile if the headline is interesting enough to keep them around. How does it do that?

Even better, ask others who fit your target visitor profile if the headline is interesting enough to keep them around.

This approach can work for businesses in any industry, too.

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10 Rules for Writing Your Web Site Home Page